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Ad Channels

  • Display & Video

  • Google

  • Instagram

  • Linkedin

  • Facebook
  • OOH
  • Radio

  • Tiktok

  • Youtube

Modeling Period

  • From June 2, 2022
  • To December 1, 2024

Model Fits

Revenue

KPI

£1,354,817

Total Spend

95.83%

Model Accuracy

1.21%

Estimated Error

£180,507,723

Total Revenue

Channel Contribution

30%

  • Google

1.2%

  • Instagram

1.6%

  • Facebook

1.4%

  • OOH

0.5%

  • Radio

1%

  • Tiktok

1.4%

  • Youtube

MMM Insights

133.23

Blended ROAS

14.86

Incremental ROAS

  • Blended ROAS of 133.23 and Incremental ROAS of 14.86 is observed (Baseline 75.85)
  • Highest contribution is observed in Google (1.85% ) followed by Facebook (1.67%), YouTube (1.43%), OOH (1.39%), Instagram (1.27%), Display (1.17%), TikTok (1.00%), Radio (0.54%), Online content Partnership (0.40%) and Video (0.31%) while experimentation is recommended for the channels like, Native, Linkedin, Print and Cine
  • Furthermore, Organic Variables namely, Broadcast and Print also drove some contribution 0.35% and 0.20% respectively.

Key recommendations from Lifesights blended approach

  • We have observed a significantly good Incremental ROAS for every media tactic except for the channels like, Native, Linkedin, Print and Cine, Which requires the experimentation going forward.

Thank you for choosing Lifesight as your marketing measurements partner. We look forward to continuing our partnership with Smithfield. Please reach out to discuss how we can further support your marketing efforts.